Our Story

We believe style should be effortless and timeless

We are here because we believe fashion should be as comfortable as it is beautiful.

We believe that the best clothes are made from high quality fabrics tailored masterfully to last. And in so doing, our style leaves the lowest footprint on the planet.

Our mom, Adaora Edith, a London trained Fashion Designer, shared the same beliefs and we couldn't think of a better way to celebrate that than to name the brand in her honor.

Founder & CEO

Ukonwa Ojo

Ukonwa is the Designer and Founder/CEO. She spent almost 3 decades running some of the largest brands and businesses in the world and made the bold decision in her 45th year on this beautiful earth to pursue her lifelong dream of being a Designer (just like her mom!). In addition, she wears the hat of wife, mom, sister, daughter, and friend.

Her frustration with a male dominated fashion industry creating clothes for women that didn't always fit the lives we actually lived, and the bodies we have and love, gave her the courage to create Ada & Edith with her sisters.

Prior to her entrepreneurial journey, she was the Global Chief Marketing Officer and US General Manager for Amazon Prime Video & Studios. During her tenure, she led a high performing team to launch 8 of the top 10 shows in Prime Video history and garner numerous prestigious accolades including Golden Globe, Oscar, and Emmy nominations and wins.

She has also served as the Global Chief Marketing Officer for M.A.C Cosmetics and Coty Consumer Beauty and Global Brand President for COVERGIRL. She has won over 60 awards and honors, including Forbes World’s Most Influential Chief Marketing Officers, Financial Times Top 100 list of Minority Executives for three consecutive years, WWD’s Brand Builder of the Year, Ebony Magazine’s Power 100 and Essence 25 Women Changing the World.