Every brand has a beginning, and Ada & Edith’s story is one founded in intentionality, artistry, and a deep commitment to womanhood. From the very first sketch to the final stitch, our process is about honoring timeless style and creating pieces that transcend trends. Here’s a behind-the-scenes look at how Ada & Edith came to life and why we chose Italy as the heart of our production.

Why Italy? A little-known fact is that it was on a summer slow travel in Italy Founder Ukonwa Ojo started to sketch. There were lots of long car rides as her and her family traveled through the country and she started drawing in her journal. It was then she realized she could be a designer. Italy gave her this gift of inspiration and it was full circle to go back and make my pieces there. 

Renowned for its heritage of masterful craftsmanship, Italy’s ateliers have been creating some of the world’s most exquisite garments for centuries. From the bustling fabric mills in Como to the skilled seamstresses in small, family-run workshops, every corner of the country breathes fashion.

In an era where speed often trumps quality, we wanted to slow things down and focus on doing things right—from selecting luxurious fabrics to ensuring every stitch is impeccable.

Hand-Cut and Sewn with Love At Ada & Edith, we believe clothes should tell a story, and that story begins with the hands that make them. Each piece in our collection is hand-cut and sewn in Italy by artisans who are passionate in their craft. 

Our process starts with selecting the finest materials. We work closely with Italian mills to source fabrics that not only look beautiful but feel incredible to wear. Once the fabric is chosen, it’s cut with precision by hand to ensure that every piece meets our exacting standards. From there, it’s passed on to skilled seamstresses who bring the designs to life, one seam at a time.

The Design Philosophy The ethos behind Ada & Edith is simple: create pieces that make women feel empowered, comfortable, and effortlessly elegant. Our designs are timeless yet modern, with an emphasis on flattering silhouettes and versatile styles that adapt to every facet of life. Italy’s artisanal expertise allows us to bring this vision to fruition without compromise.

We always create with the mission of creating refined luxury that is wearable, the fit is so important. Everything should feel like it’s for your body, our customers are woman who understands fit, what they like, and what's easy to wear

We’re proud to work with makers who share our values. Every detail matters—from the draped hem of a dress to the subtle stitching that ensures durability without sacrificing beauty. It’s this attention to detail that sets Ada & Edith apart. As you slip into an Ada & Edith creation, you’re not just wearing clothing—you’re wearing a piece of Italy, a labor of love, and a testament to the beauty of doing things with intention.

We are committed to you, we don’t just make clothes; we create companions for your life’s journey. Whether it’s a dress that becomes your go-to for celebrations or a wrap top that sees you through countless milestones, each piece is designed to grow with you, and knowing that these pieces are made with such care and precision makes them all the more special.